Dealing with Cross-Culture, Cross-Border Business Deals with Renne Koo – SA08

Renne Koo returns to discuss the cultural and communication challenges that clients and agents encounter in cross-border business.

She shares experiences working with Americans, Europeans, Southeast Asians, and Chinese partners; supporting Chinese buyers interested in European real estate; and helping American educational programs in Shanghai. The episode closes with practical advice for connecting people and making deals across cultures.