Tips on Building a Brand Community with Gillian Muessig – SA10

Gillian Muessig—an advisor, mentor, and longtime friend of Social Agent—joins the show to discuss brand community marketing.

The conversation covers how businesses can begin building a community, move beyond the early stage, set realistic timelines, choose useful performance indicators, and hire an effective community manager. Gillian emphasizes listening and learning, consistency, regularity, and creating a reliable center for an industry or shared interest.